IMARA is a contemporary rendition of the conventional. A modern Indian adaptation of classics, from once upon a time. Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart and independent, open and free.
Imara is co-created with Bollywood sweetheart Shraddha Kapoor and has been launched as a women’s ethnic fashion brand. It is conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel Partners portfolio company, is India’s first celebrity commerce company.
Daughter of veteran Indian actor Shakti Kapoor, Shraddha debuted in 2010. Acting aside, Shraddha Kapoor is well known in the fashion circuit for her sense of style. Her natural grace and elegance lends itself to anything she wishes to be seen in. As a modern Indian woman and a true fashionista, Imara suits Shraddha Kapoor like nothing else.